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1.29.2009

 

Mobility Wireless Technology phones Closer to Customers

Mobile Business Conf. & Expo :: May 17-21, 2009 :: Manadalay Bay Convention Center, Las Vegas
REGISTER EARLY FOR BEST RATES
Conference
Enterprise Wireless
Mobile Platforms, Devices and Applications
Wireless Technology
Workshops

Exhibitors include: Microsoft, Cisco, Nokia, VMware, Motorola, HP ProCurve, Sprint, Dell, ESRI, APC, CA, Qwest, Citrix logos, 3COM

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Get Closer to Your Customers —
Learn How at Mobile Business


Mobile technologies allow your workforce to respond quicker and get closer to customers. With today's economic landscape, enabling these technologies will help you to remain competitive and stay top-of-mind.

Mobile Business is the best place to learn how to leverage business mobility applications, devices, platforms and infrastructure, with an extensive conference program, two days of workshops and 400+ leading technology vendors.*

Register to save up to $400 on Conference Passes or get a FREE EXPO PASS.



Conference – Learn how to put mobile communications and solutions to use in a meaningful, manageable and comprehensive way.

  • Enterprise Wireless Track – Take advantage of wireless, with practical information and advice for both business and technology managers.
  • Mobile Platforms, Devices and Applications Track – Choose the right combination of devices, mobile operating systems and development tools.
  • Wireless Technology Track – Explore new developments and what they mean to IT planners, operations staff and users alike.
Workshops – Full-day and half-day courses focused on mobile and wireless technologies with up to the minute, in-depth information.
  • Managing and Securing Mobile Devices
  • Mobile Application Deployment Strategies
  • Infrastructure Planning and Security for Wireless LANs
  • Fundamentals of Mobile Broadband: Technologies, Systems, Devices
  • Voice over Wireless LAN and Fixed Mobile Convergence
Mobile Business @ Interop – *All Mobile Business passes include access to the Interop expo with over 400 exhibitors. See the full range of IT solutions at Interop and zero in on wireless technologies in the Mobile Zone.



Choose an Interop Flex Pass to access 200+ sessions covering the full range of business technologies.



Conference: Enterprise Wireless Track
Craig Mathias Track Chair: Craig Mathias
Principal
Farpoint Group
While wireless technologies continue to evolve and advance, wireless is of course most valuable in the service of enterprise applications. Increasingly, IT strategies and plans center on mobility, provisioning all of the services and applications on the corporate LAN to users on mobile devices across a broad variety of networks and subscriber units. This track will explore both business and technology issues, and how the enterprise can take advantage of wireless with practical information and advice for technical managers and staff, enterprise IT planners and strategists, line-of-business managers looking for a business edge, and corporate managers ready to take the next step in mobilizing their enterprises.

Tuesday, May 19
10:15 am–11:15 am
MBX Plenary
Is Your Next Notebook a Smartphone?
Once considered fantasy, there is now serious discussion of replacing of notebook computers with handheld devices, at least for some users. Considering that contemporary smartphones have remarkable processing power, sophisticated operating environments, libraries of applications, advanced wireless communications capabilities and many other features essential to mobile computing, it may very well be that your next notebook is indeed a handheld. But this possibility is by no means certain—and the participants in this session will debate the various alternatives competing for center stage in your mobile computing strategy.
Moderator - Craig Mathias, Principal, Farpoint Group
Craig J. Mathias is a Principal with Farpoint Group, a wireless and mobile advisory firm based in Ashland, MA. The company works with manufacturers, network operators, enterprises, and the financial community in technology assessment and analysis, strategy development, product specification and design, product marketing, program management, education and training, and the integration of emerging technologies into new and existing business operations, across a broad range of markets and applications. Craig is an internationally-recognized expert on wireless communications and mobile computing technologies, and has published numerous technical and overview articles on a variety of topics. He is a well-known industry analyst and frequent speaker at industry conferences and trade shows, and is currently a member of the Advisory Boards for the Interop (Las Vegas and New York) and Mobile Internet World conferences. He is also the program chair for the Mobile Business Expo (MBX) conferences. He serves as a monthly columnist for SearchMobileComputing.com and Computerworld.com, and ardent blogger ("Nearpoints") for networkworld.com. Craig holds an Sc.B. degree in Applied Mathematics/Computer Science from Brown University.
2:45 pm–3:45 pm
MBX Conference Sessions
Enterprise Mobility: The Choices Now

Just as wireless is a broad set of technologies, each with its own mission and capabilities—any complete enterprise mobility strategy will include a potentially broad combination of wireless networks, mobile devices, software and applications, and management strategies and tools. Determining the optimal mix in any given case, however, can be daunting. This session will present the options, and explore potential solutions by way of examples and case studies of what works—and what doesn't.
Moderator - Phillipe Winthrop, Research Director, Strategy Analytics
Philippe Winthrop is a Director in the Global Wireless Practice at Strategy Analytics with a focus on Enterprise Mobility spanning all aspects of the enterprise mobility ecosystem, from mobile strategy adoption to mobile application integration, as well as managed services for mobility. Philippe has spent his entire career researching emerging technologies and their impact on the corporate value chain. Philippe started his career at GeoPartners research, a boutique strategy consultancy, where he worked on projects including AT&T Wireless' adoption and migration path to GSM from TDMA. After GeoPartners, Philippe joined IDC's European IT Services Research group where he spearheaded a wide variety of research and consulting projects for the Top 50 IT Services companies in Western Europe. Philippe most recently was the Research Director for Wireless and Mobility at Aberdeen Group, a Boston based research firm. Not only did Philippe launch the Wireless and Mobility practice at Aberdeen, he also conducted ground-breaking research to quantify the tangible value of key mobile and wireless technologies, including enterprise mobility strategy adoption, Fixed Mobile Convergence, enterprise WiFi adoption, application deployment on WLANs and more. Philippe is a frequent speaker and presenter and currently sits on the advisory board of Mobile Enterprise Magazine.
4:00 pm–5:00 pm
MBX Conference Sessions
Unified Network Management - Mobility Takes the Lead

Network management is reaching new levels of visibility within the enterprise—evolving from simple configuration and monitoring to a strategic tool essential to cost-effective business operations. Adding mobility to the management mix, however, introduces new challenges, such as mobile device management, for network planners and operations staff alike. Despite the potential complexity, getting the right mix of management capability is the key to minimizing operational expense and maximizing user productivity. This session will examine the latest directions in this essential component of IT—wired and wireless.
Moderator - Rob Enderle, Principal Analyst, Enderle Group
Rob is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. Recognized as one of the best general Inquiry Analysts in the world, Rob specializes in providing rapid perspectives and suggested tactics and strategies to a large number of clients dealing with rapidly changing global events. Rob lives emerging technology and has a passion for personal technology and market strategy. In addition Rob writes for TechNewsWorld, DarkReading, Digital Trends, TG Daily, ITBusiness Edge and Datamation. Rob appears regularly on WSJ Radio, CNBC, NPR, and Bloomberg Radio/TV. Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he ran the eCommerce, Security, and Mobile research practices. Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world. Before Dataquest Rob worked for IBM as was in IBM's executive resource program. As part of that program he managed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning. Prior to IBM he was a Marketing Director and sat on the board of the Southern California Marketing Director's Association. Rob holds an AA in Merchandising, a BS in Business, and an MBA. Rob sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, Philips, Trusted Computing Group, and the Lifeboat Foundation. Rob's hobbies include Sporting Clays, PC Modding, Science Fiction, Home Automation, and Computer Gaming.
Speaker - Chris Kozup, Senior Manager, Mobility Solutions, Cisco
Chris Kozup is a Senior Manager, Mobility Solutions at Cisco. He is responsible for market development and strategy for Cisco's portfolio of enterprise wireless networking products and solutions. His primary focus is on articulating the business case for how a unified wired and wireless approach to enterprise-wide mobility improves business profitability, increases productivity and leads to sustainable competitive advantage. Prior to joining Cisco in 2006, Chris was with META Group where he served as a Program Director for Infrastructure Strategies. He has a B.A. from Ohio University and a Masters of Business Administration from Instituto de Empresa in Madrid, Spain.
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Wednesday, May 20
10:15 am–11:15 am
MBX Conference Sessions
Beyond Convergence: Unified Mobile Communications

First there was fixed/mobile convergence, getting the cellular handset on the PBX. Then came mobile/mobile convergence, with handoffs between cellular and Wi-Fi. The next step in the evolution of mobility is unified mobile communications, provisioning all of the voice and data services available in the office to mobile users. With systems implementing this capability now becoming available, mobile Unified Communications (UC) is a key direction that will become a key tool for enterprise IT and telecom professionals.
Moderator - Michael Finneran, Principal, dBrn Associates, Inc
MICHAEL FINNERAN, Principal at dBrn Associates, Inc., is an independent consultant and analyst specializing in wireless networks including Wi-Fi, cellular and WiMAX. With over 30 years in the networking industry, he has published hundreds of articles and white papers on networking topics, and has spoken at countless industry trade shows and conferences including VoiceCon, Interop and Mobile Business Expo. For over 20 years, he wrote the Networking Intelligence column for Business Communications Review, and he now writes on wireless and mobility topics for NoJitter and UC Strategies. He recently published his first book titled Voice over Wireless LANs: The Complete Guide. In the training area, Mr. Finneran has conducted more than 2,000 seminars on various networking topics in the United States, Europe, Latin America, Africa and Asia. He was an adjunct faculty member in the Graduate School of Computer Science at Pace University in New York City, and now teaches for Telecom + UC Training. He is a long-time member of the IEEE, the Society of Telecommunications Consultants, and holds a master's degree in management from the J. L. Kellogg Graduate School of Management at Northwestern University.
2:00 pm–3:00 pm
MBX Conference Sessions
Wireless Security - Strategies and Tools

While it can be argued that wireless security has come a long way since the early days of anything but secure systems, new threats demand constant vigilance in defining and implementing enterprise wireless security strategies, policies and solutions. This session will define and explore best practices for mobile security, for both wireless LANs and wide-area, carrier-based wireless networks. We'll review key security requirements and discuss the alternatives available to build enterprise-class secure wireless implementations.
Moderator - Lisa Phifer, Vice President, Core Competence

Lisa Phifer is President of Core Competence, a consulting firm focused on business use of emerging network and security technologies. At Core Competence, Lisa draws upon her 27 years of network design, implementation, and testing experience to provide a range of services, from vulnerability assessment and product evaluation to user education and white paper development. She has advised companies large and small regarding use of network technologies and security best practices to manage risk and meet business needs. Lisa teaches and writes extensively about a wide range of technologies, from wireless/mobile security and intrusion prevention to virtual private networking and network access control. She is an editorial board member of the Wireless Vulnerabilities and Exploits project.
3:15 pm–4:15 pm
MBX Conference Sessions
Can You Find Me Now? Wireless Location and Tracking

One of the key advantages in wireless is mobility, so it's often critical to locate key people and resources as they move. It's also often equally valuable for mobile users to be able to locate the facilities and services they need while mobile. This session will examine both outdoor (GPS) and indoor (WLAN-based) location and tracking technologies, products, and services, while exploring location-based services and the potential of location and tracking as ubiquitous capabilities.
Moderator - Fran Rabuck, President, Rabuck Associates
Fran Rabuck is an independent consultant, thought leader and internationally recognized expert in emerging technologies in the mobile, media and collaboration space. He is a frequent speaker, advisor and judge at major computer industry events. Rabuck has provided consulting and training on a variety of topics for many organizations - large and small. His current projects include training and consulting on RFID, wireless sensors, mobile CRM/Field Force and collaborative phone applications for pharmaceutical, engineering, government, educational and an entrepreneurial startup. He has recently earned the latest certification from CompTIA for RFID, becoming one of the first wave of practitioners to earn this certification.
Speaker - Myles Sutherland, Mobile Product Manager , ESRI
Myles Sutherland is responsible for guiding ESRI's Mobile GIS product strategy and vision. He works directly with ESRI's mobile development team through the design, build, test and documentation process. Previously, Myles was a Product Manager with the Mapping and GIS division of Trimble Navigation. While at Trimble, he was responsible for the product vision and the management of Trimble's GPS products. Myles actively promotes cutting-edge mobile developments within the geospatial industry. He has extensive knowledge and experience with GIS, GPS, mobile device technology, navigation, and location-based services. Myles is a graduate of the University of Canterbury in Christchurch, New Zealand.
The iPhone and the Enterprise: Is this the Future of IT?
The iPhone is arguably the most exciting and ultimately influential wireless handset ever developed, and is already spawning a broad range of imitators. Originally targeted at consumers, the iPhone itself is now being directly marketed to the enterprise, and has already found a home with many business users. This session will explore the enterprise-specific features of the iPhone, as well as what's involved in both using the device and integrating it to enterprise IT solutions.
Moderator - Nathan Clevenger, Enterprise Editor, Smartphone Magazine
Mr. Clevenger is currently the Enterprise Editor for Smartphone & Pocket PC magazine and runs the Enterprise Mobility Solutions practice at ITR Group. He was previously the Chief Software Architect for Mobiliam, a leading provider of enterprise-class mobile/wireless software products, and has been developing mobile software for more than 9 years. He is regarded as one of the industry's foremost experts in enterprise mobility, and tirelessly educates the marketplace about the true potential for mobile technology within business. In addition to serving as Chairman of the Mobile Development Association, he was the founder of Clevrware, a mobile software development and consulting firm acquired by Mobiliam in 2003 . An avid evangelist of mobile computing, he is dedicated to raising awareness of the potential for this technology in business. He writes for a variety of technical and business publications, and speaks at industry events.
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Thursday, May 21
9:00 am–10:00 am
MBX Conference Sessions
Governance, Risk, Compliance - and Mobility

Never before has IT been so close to the center—and success—of organizations. Never before have corporate governance policies and procedures, risk management and regulatory compliance seen the emphasis—or had the impact—that they do today. Mobility can compound the challenges of address this requirements; therefore, solid strategies and tools are essential. Find out what the experts recommend—and what successful companies are doing—in this vital session.
Moderator - Paul DeBeasi, Senior Analsyt, Burton Group



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